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Untitled Document
Market Development and Value Chain
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Regarding market development, two main approaches are promoted. The first is Marketing Extension (ME) which is a process of 6 steps having the main objective of empowering the villagers to identify market opportunities and plan how to exploit them. This is found to be a powerful approach, suitable for CBOs who lack marketing knowledge.
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The second approach, complementary to the first, is the value chain approach which has been implemented for scaling up marketing activities of CBOs and empowering them to be real actors in the value chain. Different tools are promoted to enhance this, notably assembly market, market assessment, business plan, group marketing, and establishing linkages with market actors, financial institutions and service providers, etc.
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Small and Micro Enterprises are promoted through appropriate support provided on the category of SME (labour sale groups, group marketing, collaborative enterprises, production clusters)
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In some cases, Intercooperation promotes a combination of both approaches (ME and Value chain) in targeting specific products, including fish, sand and milk.
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Main initial results:
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Increased income of CBO's members through initiation of joint selling of their existing products, reducing cost, increasing quality, increasing price, exploring new markets, etc, through negotiation with the traders (e.g. additional value of USD 1 to 2 a day per household). |
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Linkage and networking with agro-processors and wholesalers such as PRAN, SQUARE, Hamdard, Milk Vita, East-West Seed Company, Metal-Agro, Bayer Crop Science, 35 large traders, etc. |
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So far, 455 CBOs are involved in these activities (upto December 2008).
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Intercooperation always favours exchange with like-minded institutions, and works very closely with relevant organisations (KATALYST, CARE, BS-Net, SEBA Limited, WinRock International, GTZ, Ashray, Action Aid) in order to develop and implement appropriate approaches.
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By now, Intercooperation has developed and adopted several participatory tools for developing the marketing knowledge and skills of poor and small farmers:
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Marketing extension module in 6 steps |
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Organisation of workshops with traders and farmers |
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Business plan tool |
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Participatory Market assessment with farmers |
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Test marketing |
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Workshop with large traders, ensuring links with large traders of input sellers |
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Assembly market, strengthening linkages between groups and traders (vegetables, fish) |
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